Category: Handmade Marketing
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How Do I Reach My People?
How do you reach the people who actually need what you do? For photographer Danielle Tait, the answer was a thoughtfully designed direct mail campaign for her Headshot Days. Here’s a look at how handmade marketing can help small businesses reach the right people, make a memorable impression, and bring them back to your online… Continue reading >>
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Make a Lasting Impression: Using Handmade Marketing to Connect with Your People
What if your marketing could make someone feel special, spark their curiosity, and give them a reason to remember you? In this project for artisan Taliesin Nyala of The Hungry Woodworker, I created two very different handmade pieces: a thank-you card for customers and an interactive Ponder Wheel inspired by her exploration of the healing… Continue reading >>
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How a Business Card Can Spark Conversation & Connection
When I started my business last fall, I knew I’d need business cards for networking and since I love to craft, I decided to make them. I kept them simple, but the response I’ve received from them has been pretty incredible! In fact, they directly led to the project I’m about to tell you about…… Continue reading >>
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Nice Tea Meet You: Thoughtful Marketing in a Digital World
Last December, I was brainstorming ways to elevate my business with something handmade. I was craving a creative project and something that would connect with my audience in a unique and tangible way. I intentionally decided not to create a social media strategy and instead opted for a set of handmade notecards. But first came… Continue reading >>