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How Do I Reach My People?
The post emphasizes the effectiveness of direct mail marketing, particularly in a digital-focused era. It highlights a case study of photographer Danielle Tait, who successfully utilized a thoughtfully designed mailer to promote her Headshot Day events. The key lies in intentionality and establishing connections with the right audience through creative outreach strategies. Continue reading >>
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What Should I Work on Next? A Solopreneur’s Guide to Prioritizing Projects
Navigating numerous ideas can be overwhelming, especially in business. It’s essential to prioritize projects based on practicality and personal alignment. By assessing whether an idea supports business goals and resonates emotionally, individuals can determine where to focus their energy. Engaging a strategic partner can enhance this process and lead to more aligned choices. Continue reading >>
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Make a Lasting Impression: Using Handmade Marketing to Connect with Your People
What if your marketing could make someone feel special, spark their curiosity, and give them a reason to remember you? In this project for artisan Taliesin Nyala of The Hungry Woodworker, I created two very different handmade pieces: a thank-you card for customers and an interactive Ponder Wheel inspired by her exploration of the healing… Continue reading >>
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How a Business Card Can Spark Conversation & Connection
When I started my business last fall, I knew I’d need business cards for networking and since I love to craft, I decided to make them. I kept them simple, but the response I’ve received from them has been pretty incredible! In fact, they directly led to the project I’m about to tell you about…… Continue reading >>
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Nice Tea Meet You: Thoughtful Marketing in a Digital World
Last December, I was brainstorming ways to elevate my business with something handmade. I was craving a creative project and something that would connect with my audience in a unique and tangible way. I intentionally decided not to create a social media strategy and instead opted for a set of handmade notecards. But first came… Continue reading >>
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Why I Love Canva for Creating Professional Visual Content
In 1999 I was a college student double majoring in Electronic Imaging and Photography. I remember distinctly the moment we first began talking about digital photography. I was standing outside my school’s darkroom, agitating a developing tank while processing a roll of 35mm black-and-white film, and I asked my professor if she thought it was… Continue reading >>
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The Digital Tools I Use to Run My Small Business
(Simple, Affordable & Beginner-Friendly) When I decided to launch my consulting business this year, I knew I’d need a handful of digital tools to keep everything organized. I’ve started businesses before and helped many others build their online presence, but setting up your own systems is still a little daunting and there is no “out-of-the-box”… Continue reading >>
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Handmade Marketing with Escape the Waste
Upcycling calendars to make eco-friendly business envelopes for a sustainable snail mail campaign I’ve always loved working with makers and mission-driven creatives, so reconnecting with Alex Eaves, founder of Escape the Waste, was so much fun! Alex and I first met years ago at Knack, the creative reuse center and DIY studio I co-founded back… Continue reading >>
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Happily Upcycling in South Hadley (Going Green)
by Andrea Bugbee, Going Green Summer 2018 Amber Ladley’s studio is the kind of place where a casual visitor could misplace an hour just poking around. The space, a sunny workroom in her South Hadley bungalow, is only about 10 feet wide by 15 feet long. But in every direction, there’s something enchantingly upcycled to… Continue reading >>
Amber Ladley
Creative • Strategic • Tech-Savvy
